head JofIMAB
Journal of IMAB - Annual Proceeding (Scientific Papers)
Publisher: Peytchinski Publishing
ISSN: 1312-773X (Online)
Issue: 2017, vol. 23, issue 2
Subject Area: Medicine - Toxicology
DOI: 10.5272/jimab.2017232.1591
Published online: 15 June 2017

Original article

J of IMAB 2017 Apr-Jun;23(2):1591-1594
Minko M. Milev1, Emilia P. Georgieva2, Neli M. Ermenlieva3ORCID logoCorresponding Autoremail, Juliyan V. Kostadinov4, Silviya N. Angelova4, Plamen S. Rusev4,
1) TRS Dental technician, Medical College, Medical University-Varna, Bulgaria
2) TRS Medical laboratory assistant, Medical College, Medical University-Varna, Bulgaria
3) Department of Preclinical and clinical sciences, Faculty of Pharmacy, Medical University-Varna, Bulgaria
4) Department of economics and health care management, Faculty of Public health, Medical University-Varna, Bulgaria.

Introduction: Integrated marketing communications (IMC) are all kinds of communications between organisations and customers, partners, other organisations and society.
Aim: To develop and present an integrated software model, which can improve the effectiveness of communications in dental technical services.
Material and Methods: The model of integrated software is based on recommendations of a total of 700 respondents (students of dental technology, dental physicians, dental technicians and patients of dental technical laboratories) in Northeastern Bulgaria.
Results and Discussion: We present the benefits of future integrated software to improve the communication policy in the dental technical laboratory that meets the needs of fast cooperation and well-built communicative network between dental physicians, dental technicians, patients and students.
Conclusion: The use of integrated communications could be a powerful unified approach to improving the communication policy between all players at the market of dental technical services.

Keywords: marketing communications, integrated software, dental technical laboratories,

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Please cite this article in PubMed Style or AMA (American Medical Association) Style:
Milev MM, Georgieva EP, Ermenlieva NM, Kostadinov JV, Angelova SN, Rusev PS. A model for integrated software to improve communication policy in dental technical labs. J of IMAB. 2017 Jan-Mar;23(2):1591-1594. DOI: 10.5272/jimab.2017232.1591

Corresponding AutorCorrespondence to: Neli M. Ermenlieva, Department of Preclinical and clinical sciences, Faculty of Pharmacy, Medical University - Varna; 3, Bregalniza Str., 9002 Varna, Bulgaria; E-mail: neli.ermenlieva@mu-varna.bg

1. Linton I. Integrated Marketing Communications. In: The Practice of Advertising. Edited by Mackay AR. Fifth edition.  Elsevier. 2005. Chapter 3; pp.44-45.
2. Chitty W, Barker N, Chitty B, Valos M, Shimp TA. Integrated Marketing Communications. Cengage Learning Australia; 3rd Asia Pacific edition. November 14, 2011. p.3.
3. Shimp TA, Andrews CJ. Advertising Promotion and Other Aspects of Integrated Marketing Communications. 9th Edition. South-Western College Pub; January 16, 2013. p.15. .

Received: 25 April 2017
Published online: 15 June 2017

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